Over the course of last year, we heard many stories about the late Linda McCartney’s frozen vegetarian food line being given a refresh with new packaging and choices. This week, that new branding is finally being revealed in an effort to “communicate the benefits of the product”. Irving Designs handled the repackaging — with Sir Paul McCartney and his daughter Mary lending a hand.
Paul came up with the new tagline ‘Food to come home to’, while Mary supplied the photography. The three new ready-meals are Thai green curry, Balti curry and Moroccan tagine.