Will Sprig.com Be The Next Green Victim Of The Economic Downturn?
We’ve seen print magazines like PLENTY, Domino, and National Geographic’s The Green Guide all shutdown over the last few weeks — but now the economic recession appears to finally be eroding online-only green brands as well. AdWeek is reporting that the Washington Post is planning to potentially shutdown its green-themed content site Sprig.com. Launched in April 2007, the site caters to “hip, eco-conscious female consumers”. From the article,
WaPo officials provided the following statement: “The Sprig site remains live, but we are in the process of assessing how it fits into our portfolio of digital products.” Content on the site does not appear to have been updated in several days. Company officials would not comment on a possible pending closure of the Sprig venue.
Clearly, this is just another bummer to add to an ever-growing pile. We’ve linked to Sprig many times throughout the years and have enjoyed their content and well-produced videos. There exists a tight community in the online green world and losing any piece of it is always disappointing. We wish everyone over there the best — and hope the Washington Post might find a way to merge Sprig in with one of its other green sites. (Hint: The Daily Green)