Following the announced demise of Plenty, we wondered whether their content-rich website would go gently into that dark night, or be scoooped by some opportunistic green network. Thankfully, the later has happened and if you’ve been a subscriber of Plenty in the past, prepare to meet your new master: The Mother Nature Network.
The new startup from the Rolling Stone’s keyboardist Chuck Leavell has acquired Plenty’s RSS subscribers and newsletter space. What’s unclear at this point is how much content is now controlled by MNN — but it appears that the most valuable thing to them was the site’s subscribers. Here’s a bit from the email that was sent to readers:
Like all of you, we were saddened when Plenty folded earlier this year. The economic climate that has claimed so many media outlets, pulled us under as well. We’ve had a bit of good news emerge, though, and wanted to share this with you all first. The Mother Nature Network (MNN.com), a new environmental site founded by Rolling Stones keyboardist Chuck Leavell, is going to be a new source of green news for Plentymag.com readers. They’ll be creating environmental content similar to the best items that we had at our site and making it available to you. MNN is run by an experienced group of environmental journalists who will be excellent stewards of our mission.
So, at least there’s something of a silver lining for Plenty fans — as long as you dig the content coming out of MNN! More info available here.