Ecorazzi

How about this new twist on getting people to see a film?

Disneynature, the first new film label to be introduced by Disney in 60 years, has announced that it will plant a tree for every person who attends the premiere of their first film EARTH on opening weekend. “EARTH is a spectacular film from the world’s most acclaimed nature filmmakers, and we couldn’t think of a better way to launch the new Disneynature banner, and to celebrate the spirit of the film and Earth Day at the same time,” said Dick Cook, chairman of The Walt Disney Studios. “The film gives moviegoers an entertaining and unprecedented view of our planet, with some of the most astonishing imagery and exciting natural drama ever presented on the big screen.”

Disney’s goal is to ensure that it plants trees in areas that conservationists have identified as important hot spots of biodiversity. They will oversee the planting of the trees in the Brazilian Atlantic Forest, which is considered the most endangered rain forest in the world. Today, only 7 percent of the Atlantic Forest remains. The company is also committed to ensuring the trees are planted and cared for.

What a cool incentive for going to see what’s sure to be an incredible experience on the big screen! Let’s help get several hundred thousand (or million) trees planted. EARTH opens on Earth Day, April 22nd. Pre-sale tix are available here.