Didn’t she get enough money from Paul in the divorce? LOL!

I see what she hopes to do…to get more meat-eaters to try the veggie burger on their own turf and hope they’ll like and return to it often…but hard-core meat eaters won’t give a damn.

Personally, as a vegan I don’t patronize fast food joints…But if Heather thinks something good can come from this campaign…well…let’s just wait and see.

I actually like BK’s veggie burgers :-\ Sometimes when I’m out on the road and there aren’t any other options, it’s nice that Burger King even offers it.

I think publicity for veggieburgers is always good, but when it sort of greenwashes the rest of BK that’s where I draw a line. –AND YOU KNOW THAT’S THEIR INTENT– Are they changing over ALL of there menu to ethical, Earth-saving veggie meals, well noooooo…

Although on the road it’s difficult to find vegetarian alternatives with the road-based commuter nightmare that is America. It’s a better meal for those of the masses that are not as strict in their diets as some of us are.

On a morbidly funny note, I had a friend order a BK veggie burger and it came with 2 strips of bacon on it. Guess the server was offended somehow?! Probably the Mad Cow Disease hahaha

I think they are wasting their money if this is even true. Why would they pay someone with her questionable background that much? They already have a veggie burger and no one orders it. Why do they think this golddigger will help it along. She is already telling lies about how long she has been a vegan. She is now claiming she has been one since she lost her leg. People who knew her said she became vegetarian to be with Paul. Vegan is something she took up recently. This woman has been sent packing from all the other ‘charity’ work she has done. This is the only means of self promotion left. This woman is a fraud.
There are plenty of vegan and vegetarian options out there. Why would a vegetarian even go into a Burger King? What grill are they going to cook this on? Are they getting a seperate one?

Indeed she will be changing the eating habits of millions. I for one will NOT patronize Burger King any longer. She is an opportunist with no moral fiber.

I’m with Matt, Eric, and Michael.

Promoting a meatless option with an AR activist signifies a growing movement. It makes veg food seem less foreign and will likely be played up for its health benefits… all great things for making veg*sm more friendly and convenient for those on the fence. I’d expect (and love if) the burger went vegan before Ms. Mills began promoting, since she’s vegan herself, and then maybe I’ll grab one in the airport (when I’m weighing all the options at other meat serving establishments).

But BK’s veggie burgers aren’t vegan…

Most of the comments here have been judgmental and moronic. Hopefully BK will make the minor changes it needs to make the BK veggie vegan, and hopefully this makes a quick, easy and cheap alternative for lots of people to choose while eating out. It is silly to think the world will magically become vegan overnight. Every little bit helps. Sorry, I live in a very vegan-friendly city (Philadelphia) and I buy my groceries at a store that sells meat (Whole Foods) and do most of my dining at bars and restaurants that also sell meat. It is what it is.

Unless they’re changing the burger to a vegan patty (and they’d have to change their buns too) this is total BS.

I don’t get why she would want to hawk a non-vegan product. Boo!

Is this a new and improved veggie burger? If Heather is promoting it I’d like to think that it’s vegan – why else would she promote it (oh yeah, the money!).
I was under the impression that the veggie burger in Canada was vegan but I could be wrong.
At least BK is willing to advertise their veggie burger. KFC in Canada didn’t promote their new faux chicken sandwich at all – they just let PeTA do it for them.
While BK is certainly not thinking about the animals, they’re clearly trying to cater to vegetarians and/or vegans. I think this is a good thing, regardless of how anyone feels about their choice of spokesperson.

Well, anything that helps promote and distribute vegan/vegetarian food is welcome!

It’s great that V food is making its way into new markets!
I mean, come on, it’s all about the money! It always has been and always will be!

You wouldn’t catch me going into a BK or a MacD. or anything like that though, even if they have V food. It would be like going to a shop of a brand that only sells fur clothes which ‘on the side’ sells some organic clothes…
In a grocery store or supermarket you have all kinds of products and brands… It’s a bit different, from my point of view obviously!

About the fact that Mills is promoting it… well do they really need a public figure to promote their veggie burger? I believe she actually is only doing it for the money!! I believe it’s wrong – it’s like a famous anti-fur activist promoting a brand that sells fur clothes and that now decided to reach a new market and thus starts to sell organic clothes as well.

I don’t know, it doesn’t feel right!
If her intention was to call attention to the fact they are selling veggie burgers, she could have just made a public comment saying she supported this action of BK!

Maybe I’m being too naive…

“Heather is ecstatic. She believes she can change the eating habits of millions.”

Yeah, millions will completely lose their appetite when they see her ugly mug. I don’t eat much fast food, but I guess I can cross Burger King off my list of places to eat that crud.

I wish that the veggie patty was vegan, but I kind of get what she’s doing. If I see a very non-vegan place serving/offering something vegan, I try to make it a point to get it once in a while, even if it isn’t very good. Consumer dollars drive product development, and if companies start seeing that their vegan stuff is selling, they’ll make more of it. I understand the arguments against that, but it’s how I feel. Maybe she’s kind of got the same idea. Maybe it’s the six million, but I’m trying not to judge or be negative.

Typical Heather Mills, create a story about nothing to get her face in the press. BK or any restaurant in this economic climate does not have millions to burn on an untested spokesperson.

It never made sense that it wasn’t a joint statement with BK. It was an invention on Mills part. This is why you don’t trust her.

She has a history of juvenile delinquency, pathological lying, and agressive behavior, not to mention her gold-digging sham of a marriage. This all points to one conclusion, in my mind. It just goes to show what sort of people corporations are willing to associate with. I’d rather get a veggie burger from somewhere else, and one sold by someone else.