The International Tribue has posted what I believe to be one of the clearest insights into the passion and drive behind Stella McCartney’s mission to change the fashion industry. The famous designer reveals how her roots in being a vegetarian and country girl prepared her for the life she leads today — as well as how the environment fits into the larger picture of the fabrics and ethics of the fashion industry. Some highlights below:
On how Stella got started on the road to ethical fashion:
“I was brought up that way, so it kind of came very naturally to me. I was brought up on an organic farm in the countryside and the whole family was vegetarian. So it sort of came without thinking. But then when it came to my having a career, starting a job and starting a brand in fashion, I guess it wouldn’t have sat comfortably with me to be hypocritical. I guess that was the starting point. The seeds were already sown in my personal life, and then they came into my business life.”
On not using leather or fur in any of her designs:
“Well I don’t do leather and I don’t do fur and it’s not just because I don’t eat animals or that I think that half a billion animals a year shouldn’t be killed for the sake of fashion. It’s because I also believe very much in the connection between fur and leather and the environment. There’s a huge connection.”
On how her values have been applied to her business:
“We have stores, for instance, around the world and the majority of them are powered by wind power. Our headquarters is powered by wind. We have bags that are all recycled paper; we have biodegradable corn bags; we’re just very conscious — we just think like that. It’s sort of part of everyday life now for me and for the people that work with me.”
That’s just a taste. The full interview is nearly three pages long and covers a great deal more. Jump here to check it out!