by MPD
Categories: Eats
Tags: .

340xIf you can believe it, Top Chef host Padma Lakshmi was once a vegetarian. I know, right?

These days Padma absolutely adores sinking her teeth into veal chops, foie gras and just about every other cruel, environmentally-destructive meat product available. And now Lakshmi is taking her disregard one step further by becoming the new face of the Hardee’s and Carl’s Jr. Western Bacon Cheeseburger.

Blaming the burger for breaking her vegetarian lifestyle, Padma writes in her 2007 cookbook :

“I…started wolfing down bacon Western cheeseburgers after school at Carl’s Jr. The sublimely pleasurable taste of bacon…was further enhanced by its mingling with the barbecue sauce, greedily licked off as it dripped down my teenage fingers.”

In the new ad, Padma stares longingly at the dead cow sandwich as she sits next to a massive Hardee’s bag and a HUGE soda. While most probably find the desperate advertisement revolting, Padma thinks “it’s a beautiful love song to food.”

I don’t really know if I’d call fast food burgers “food,” but obviously Padma cares more about quantity (AKA all the money she’s making) than quality.

How do you feel about this new ad? Will you be less inclined to watch Top Chef now that it’s clear Lakshmi is excited about peddling global warming wrapped up in a shiny foil wrapper? Chime in and share your thoughts!

[Update: Now with video.]

  • DJ Karma (of VegSpinz)

    Love the show.. not thrilled about Padma- wasn’t a huge fan of her to begin with.

  • Foodeater

    Nothing more disugsting than watching an otherwise sexy woman shove a gross bacon grease sandwich into her once vegetarian mouth. Revolting!

  • GreenerGirl

    Not a fan at all – she is a media whore who follows the dollars. And based on that little passage, she is also a horrible writer (guess the ex didn’t rub off on her).

  • FogCityT

    Always irritated by her on Top Chef as she is always playing the sex card. Clearly prostituting herself.

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  • Irené

    I find it very ironic that the PETA ad earlier this year was TOO RACY for tv, but that this revolting ad (like this has no sexual connotations) can make its way onto our televisions. But isn’t television the the biggest portal for gas guzzling, meat eating corporates with no priority other than making money. I wish I could give up this filthy habit entirely.