Yesterday we broke the news that Top Chef host Padma Lakshmi was pimping herself out as the new spokesperson for Hardee’s Western Bacon Cheeseburger.
The Hardee’s/Carl’s Jr. marketing team hit Padma up after she wrote in her 2007 cookbook that:
“I…started wolfing down bacon Western cheeseburgers after school at Carl’s Jr. The sublimely pleasurable taste of bacon…was further enhanced by its mingling with the barbecue sauce, greedily licked off as it dripped down my teenage fingers.”
(Insert vomit noises here.)
Well now the dirty ad has hit the airwaves and the world is coming together for one big collective cringe. So if you’re brave enough, check out the video below and prepare your eyes for the biggest roll of their life.