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Lauren Bush Debuts New Eco-Friendly Lauren Pierce Collection

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We’re big fans of Lauren Bush — not just ’cause she’s the greenest of the famous Bush clan — but also for her commitment to helping others through her FEED campaign. So, it’s no surprise that we’re thrilled about the launch of her new socially conscious fashion brand “Lauren Pierce“. True to form, each collection (Spring, Summer Fall, Winter) will partner with a different women’s cause. For spring ’09, she worked with Women for Women International, which teaches women in the Democratic Republic of the Congo how to hand-dye fabrics.

Of course, the line is also rooted in green with “environmentally friendly fabrics that are of the highest quality as well as handcrafted fabrics from artisans around the world,” says the official site.

And what about the name of the collection? Did an unpopular Presidential uncle have anything to do with it? “The mission is about the fabrics and the cause,” she said at the collection’s launch. “I didn’t want it to be about my personality.”

Check out the official Lauren Pierce site here. And congrats again Lauren!

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