by Michael dEstries
Categories: Fashion
Tags: .

laurenpierce

We’re big fans of Lauren Bush — not just ’cause she’s the greenest of the famous Bush clan — but also for her commitment to helping others through her FEED campaign. So, it’s no surprise that we’re thrilled about the launch of her new socially conscious fashion brand “Lauren Pierce“. True to form, each collection (Spring, Summer Fall, Winter) will partner with a different women’s cause. For spring ’09, she worked with Women for Women International, which teaches women in the Democratic Republic of the Congo how to hand-dye fabrics.

Of course, the line is also rooted in green with “environmentally friendly fabrics that are of the highest quality as well as handcrafted fabrics from artisans around the world,” says the official site.

And what about the name of the collection? Did an unpopular Presidential uncle have anything to do with it? “The mission is about the fabrics and the cause,” she said at the collection’s launch. “I didn’t want it to be about my personality.”

Check out the official Lauren Pierce site here. And congrats again Lauren!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://greenergirl.typepad.com GreenerGirl

    I WANT IT ALL! Hot stuff…

  • http://RawfoodsRetreat.com erin

    George could learn a lot from her (well George could learn a lot from anyone as most have more brain cells than he does)

    E

  • VeggieTart

    Lauren PIERCE?! Isn’t that her grandmother Barbara Bush’s birth name? The plot thickens!