While some green websites might be shutting down or restructuring amidst the economic downturn, the Sierra Club is taking this opportunity to jump into the mix with a new site focused on home efficiency. Called Sierra Club Green Home, the new for-profit venture is part blog/part portal with a mix of videos, web forums, and other features.
According to the NY Times, one aspect of the site aims to put “consumers in touch with vendors of “green” services — from insulators to solar panel installers.” It compares Green Home to a kind of Angie’s List, where people can review and comment on a green company’s services. Eventually a fee will be charged to be listed — but for now, it’s free.
Of course, much like any new site, the biggest question is: Will they come? I like the information resources on the site — but static content won’t cut it. They’ll have to remain on top of the green home scene with blog posts and videos to really drive some eyeballs. Still, we welcome them with open arms to the ever-changing online green scene. It’s not like Sierra Club is new to this game, but wanting to make a profit from online content is always a challenge.