Al Gore’s focus on making the world aware of the climate crisis has permeated nearly every media outlet with great success. Now it appears that the Nobel Prize winner is focusing his attention on Americans’ dinner plates.
Sources close to the the former Vice-President dropped the news that Gore is set to release a new line of 100% organic vegan frozen foods. While the branding is still under development (see the artist’s mock up above), a summer release date with four initial meals is being considered. “Al has been inspired by what the Linda McCartney brand has done for the vegetarian frozen foods scene — and firmly believes that he can deliver an American-styled version,” said one source. “He’s especially eager to have his brand hit the shelves before Heather Mills’ does.”
Under consideration for early release are: “Al Gore’s Vegan Nubs”, “Al Gore’s Vegan Pizza Rolls”, “Al Gore’s Soy Poppers” and “Al Gore’s Vegan Buffalo Fingers”. All profits from the new venture will benefit the Alliance for Climate Protection.
Still unclear is whether Gore will actually embrace the vegan lifestyle promoted on his boxes. With factory farming considered a major contributor to C02 emissions, Gore has received flak (especially from PETA) for not embracing a plant-based diet. “He’s still not even vegetarian, but figures these products might go a long way to convincing others it’s the right thing to do,” continued the source. “At the end of the day, it’s the message that matters.”
It’s worth noting that today is April 1st.