Sound the victory bell — we got ourselves another one!
Our buddy ol’ pals over at the HSUS just sent word that the Benetton Group will no longer sell products with animal fur, making it the latest international fashion giant to say “no” to some of the worst kinds of animal cruelty.
This puts Benetton in the company of prominent fur-free fashion giants like Calvin Klein, Tommy Hilfiger, BCBGMAXAZRIAGROUP, Gap Inc., Limited Brands, JCPenney and Overstock.com. Not a bad club to belong to!
“With their new fur-free policy, Benetton and all of its influential brands are sending a powerful message that cruelty has no place in fashion,” said Andrew Page, senior director of the Fur-Free campaign for The HSUS. “We are thrilled to recognize Italy’s largest retailer for setting a new standard of compassion — one which will undeniably reverberate throughout the global fashion industry.”
The new policy will go into effect across all brands by the spring/summer 2010 collections and we can’t wait to officially call Benetton “FUR-FREE!!!”