Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

First Look: DiCaprio's TAG Heuer Ads Benefiting Green Charities

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

leonardo dicaprio, tag heuer, green charities, watches

Leonardo DiCaprio’s new ad campaign with watchmaker TAG Heuer is set to hit magazine pages shortly worldwide — and we’ve got some first shots. As reported earlier, DiCaprio is replacing former TAG Heuer ambassador Brad Pitt — but this campaign has a green twist, with royalties generated from the deal supporting two environmental charities: The Natural Resources Defense Council (NRDC) and Green Cross International. A promotion for both the NRDC and Green Cross will appear on separate ads per an arrangement between the actor and watchmaker.

In addition to the royalties, a multi-million dollar commitment from DiCaprio will go to support environmental charities, the company said in a release. Sounds like a win/win for all.

Look for the ads to appear in magazines Stateside shortly.

Like us on Facebook:

Vegans who campaign against fur are upset that Aritzia is using fake fur but real down

You know how we won’t shut up about how ineffective single issue campaigns are, including the ones against fur?


LA schools fuck up, reintroduce flavoured milk as a healthy option

Cafeterias have become pilot programs for whether or not strawberry and chocolate milk is the way to make more money on our youth.


Dallas is afraid of a little vegan brisket

Uh oh Dallas, have you been shown that you don’t need animals to make a mean barbecue?