by Michael dEstries
Categories: Causes
Tags: .

leonardo dicaprio, tag heuer, green charities, watches

Leonardo DiCaprio’s new ad campaign with watchmaker TAG Heuer is set to hit magazine pages shortly worldwide — and we’ve got some first shots. As reported earlier, DiCaprio is replacing former TAG Heuer ambassador Brad Pitt — but this campaign has a green twist, with royalties generated from the deal supporting two environmental charities: The Natural Resources Defense Council (NRDC) and Green Cross International. A promotion for both the NRDC and Green Cross will appear on separate ads per an arrangement between the actor and watchmaker.

In addition to the royalties, a multi-million dollar commitment from DiCaprio will go to support environmental charities, the company said in a release. Sounds like a win/win for all.

Look for the ads to appear in magazines Stateside shortly.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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