Leonardo DiCaprio’s new ad campaign with watchmaker TAG Heuer is set to hit magazine pages shortly worldwide — and we’ve got some first shots. As reported earlier, DiCaprio is replacing former TAG Heuer ambassador Brad Pitt — but this campaign has a green twist, with royalties generated from the deal supporting two environmental charities: The Natural Resources Defense Council (NRDC) and Green Cross International. A promotion for both the NRDC and Green Cross will appear on separate ads per an arrangement between the actor and watchmaker.
In addition to the royalties, a multi-million dollar commitment from DiCaprio will go to support environmental charities, the company said in a release. Sounds like a win/win for all.
Look for the ads to appear in magazines Stateside shortly.