Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

First Look: DiCaprio's TAG Heuer Ads Benefiting Green Charities

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

leonardo dicaprio, tag heuer, green charities, watches

Leonardo DiCaprio’s new ad campaign with watchmaker TAG Heuer is set to hit magazine pages shortly worldwide — and we’ve got some first shots. As reported earlier, DiCaprio is replacing former TAG Heuer ambassador Brad Pitt — but this campaign has a green twist, with royalties generated from the deal supporting two environmental charities: The Natural Resources Defense Council (NRDC) and Green Cross International. A promotion for both the NRDC and Green Cross will appear on separate ads per an arrangement between the actor and watchmaker.

In addition to the royalties, a multi-million dollar commitment from DiCaprio will go to support environmental charities, the company said in a release. Sounds like a win/win for all.

Look for the ads to appear in magazines Stateside shortly.

Like us on Facebook:
0 Comments

Forbes calls another PETA misstep ‘success’

The only ‘success’ or ‘victory’ for animals is new and continuing vegans.

PIG TRIAL VERDICT: PIGS LOSE, PETA WINS

In short, the lawyers ineptly argued that pigs are not property, and then went on to argue that they are property.

The only label you need on egg cartons: exploitative

We have to recognize that the ‘free range’ campaign (and the many chicken related campaigns like it) is as frivolous as the ‘humane meat’ one.