First Look: DiCaprio’s TAG Heuer Ads Benefiting Green Charities

Filed under: business, campaigns — Michael d'Estries @ 2:56 pm

April 1st 2009

leonardo dicaprio, tag heuer, green charities, watches

Leonardo DiCaprio’s new ad campaign with watchmaker TAG Heuer is set to hit magazine pages shortly worldwide — and we’ve got some first shots. As reported earlier, DiCaprio is replacing former TAG Heuer ambassador Brad Pitt — but this campaign has a green twist, with royalties generated from the deal supporting two environmental charities: The Natural Resources Defense Council (NRDC) and Green Cross International. A promotion for both the NRDC and Green Cross will appear on separate ads per an arrangement between the actor and watchmaker.

In addition to the royalties, a multi-million dollar commitment from DiCaprio will go to support environmental charities, the company said in a release. Sounds like a win/win for all.

Look for the ads to appear in magazines Stateside shortly.

Related Reading

Leonardo Dicaprio: The Unofficial Biography
The Leonardo Dicaprio Album
Leonardo DiCaprio: An Illustrated Story
Leonardo Dicaprio (Galaxy of the Superstars)
Leonardo Dicaprio: Romantic Hero
Lovin' Leo: Your Leonardo Dicaprio Keepsake Scrapbook

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7 Responses to “First Look: DiCaprio’s TAG Heuer Ads Benefiting Green Charities”

  1. homey, April 2, 2009 at 12:31 am

    Leonardo can make a watch look sexy!
    Perfect choice for Tag Heuer.

    Reply
  3. Peter Dybing, April 16, 2009 at 8:44 am

    Where is the watch being sold by TAG that supports green causes or they just using his star power

    Reply

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