Ecorazzi

Ok, enough with the April Fools jokes — this one is for real!

When I first heard early news reports that Amazon.com had launched a new eco-friendly baby store called “The Little Seed”, I was like, “Oh man, Soleil Moon Frye is gonna lay the smack down!”. Of course, on closer inspection, it appears that Amazon has partnered up with Frye to help sell her ‘Little Seed’ collection through their giant online outlet. What a fantastic opportunity for her business — and a great way to get even more green baby products out there to the masses.

While there’s no mention of Soleil’s name — there is small clue at the bottom right of the page with an image of her “Little Seed Blog” url. I guess Amazon won’t let her link directly to her official site?

via Ecorattle