Current TV's Max And Jason To "POWER" New Green Doc
If you’re a fan of Current TV, you probably know Max Lugavere and Jason Silva. The two of have become the public faces of the Emmy-award winning TV network since being asked to help start things up roughly four years ago. As both producers and hosts (they recently even landed their own late-night talk show on the network), they’ve explored a myriad of topics and done some pretty heavy investigative journalism. They’ve also had a hell of a lot of fun — guest-hosting E! Television specials, hitting magazine covers, and even starring in GAP’s Fall 2008 ad campaign.
Now, they’re about to launch their most ambitious project to date: a new environmental documentary called Power. The media-labeled “Gore Boys” hope to present a different type of green film — one that focuses less on the doom and gloom and instead explores the solutions currently available to make our world more energy independent and efficient. They’ve teamed up with director Hunter Richards, as well as the incredible talent over at Digital Domain, to help make the entire vision a stunning experience on screen.
The really cool thing? They’re just getting started with filming and production of this feature film and want to share the entire experience here on Ecorazzi. So if you’ve ever been curious about how a documentary of this massive scale comes together, stick around — this is going to be one hell of a ride.
We recently chatted with Max and Jason about their lives at Current, the new film, and where things currently stand with regards to production. Check it out after the jump:
ER: Tell us about how you got started with Gore’s Current TV Network?
Jason: We got involved with Current when we first heard its call to action- a network that would empower a generation of young people looking to tell stories no one else was telling. Young people armed with video cameras having a fresh, new conversation in the new mediascape across the TV screen and the web. It was a no-brainer for us and we submitted an autobiographical short film in lieu of a resume.
Max: And so since we came on board when Current launched almost 4 years ago, we were sort of omnipresent on the network… Discussing various issues throughout the day. We recently just launched our own late night show weeknights at 9pm PST and midnight EST called “Still Up” which is very exciting. It has been a phenomenal platform for us to bring light to issues and causes that we care about. (Current Channel #s Link is http://current.viewerlink.tv/)
ER: How did you come to be involved with the new documentary, POWER?
Max: We have always been eco-concious and obviously get to witness first hand lots of cool people and ideas in the field of green technology. However, we’ve always felt that the quality and quantity of solution-oriented information out there was a bit inconsistent and impractical.
Jason: Then came along director Hunter Richards. As a passionate advocate for renewable sources of energy, he has spent months traveling the world vetting and highlighting the technologies that exist today. He has worked closely with former NASA scientists and people who work for the United Nations to really get a grip on what’s out there.
Max: Hunter was then on the hunt for fresh faces to go on his investigative journey. Our association with Al Gore’s socially-conscious TV network and being a part of other cool projects like TED’s Pangea Day really sealed the deal for him. His passion and enthusiasm has been contagious and the project has been moving along at an incredible pace.
ER: What themes will be explored in the film?
Jason: The film will explore the future of POWER – this means it will be a “solution-oriented” film, looking at renewable energy and scalable solutions that exist TODAY to free us from fossil fuels. We will be on a global investigation examining geothermal, solar, and water power as well as uncovering new technology most people have never heard about, from air-powered cars to air to water machines and much more.
Max: We have a ton of hyper-passionate people who are really raising the production value of our project… Everything from the island of Lanai to serve as a petri dish for a future sustainable world to the talent over at Digital Domain to make Hunter’s vision come to life. It’s gonna rock!
ER: How has the experience been so far helping to get a movie of this scope off the ground and into production?
Max: It’s been a tremendous learning experience getting to pow-wow with Academy Award-winning visual supervisors, green technology mavericks, policy makers, and of course our director Hunter Richards. It’s taking what we do every day on Current and getting to blow it up to scale for a theatrical release doc which is something we’ve always wanted to do.
Jason: Raising money and producing a full length documentary has been a fascinating learning experience. The entire team that has come on board – including executive producers Rob Levy and Ross Weinberg, and production editor Beezhan Rajabzadeh – are a passionate bunch all committed to making this world a better place.
Stay tuned to Ecorazzi for more updates — and be sure to catch Jason and Max’s personal tweets from the production as well!