Eva Longoria Parker — one of our favorite green “Housewives” — has teamed up with the H-E-B Grocery chain in Texas to release a new eco-friendly reuseable shopping bag. The Earth Day campaign features a 30-second television spot to be aired through April in which Longoria Parker encourages shoppers to promote a greener planet by purchasing limited-edition reusable shopping bags. The bags will be sold for $1.49 at H-E-B stores through April 30.

“The environment is very important to me, and through various initiatives of my own and with partners like H-E-B, I work to educate people about what they can do to save the planet by using less energy, recycling and implementing ‘green’ business and personal practices,” Longoria Parker said in a statement released by H-E-B. “Together, we can make a noticeable difference.”

According to the campaign, H-E-B estimates their recycling efforts save almost two million trees a year; one reusable shopping bag replaces six plastic bags every time it is used. Check out the ad after the jump.

Categories: Causes
Tags: eva longoria.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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