by Michael dEstries
Categories: Causes
Tags: , , , .

kiehls_grenier

Remember when Brad Pitt hooked up with Kiehl’s on a new “biodegradable body cleanser” to support environmental initaitives? Well the company is reaching out to some additional celebs to help with their Earth Day initiative to benefit the Waterkeeper Alliance. Adrian Grenier, Erykah Badu, Kelly Slater and a team of students from Parsons The New School for Design have all lent their art skills in designing new unique labels for Kiehl’s “Superbly Restorative Argan Body Lotion”. The lotion is made with fairly-traded, organic, Moroccan Argan Oil and Argan Leaf Extract, and the bottles are made from 100% Post Consumer Recycled packaging. 100% of net proceeds from the sale of the lotion will benefit Waterkeeper.

The Limited Edition bottles will be available in Kiehl’s free-standing stores and Kiehls.com on April 20th, in time for Earth Day 2009. Each is $55.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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