Looks like everyone is getting caught up in the act of giving over Twitter — and we’re psyched to see it infecting more and more celebrities. As an act of solidarity and congratulations on his beating CNN to one million Twitter followers, many celebrities are jumping on to Ashton Kutcher’s call to raise money for fighting malaria. One organization in particular, MalariaNoMore, is getting massive publicity across the media waves as a result of the competition and worldwide interest.
Just a few hours ago, CNN announced that they would be matching Kutcher’s donation of 10,000 nets (the original bet was that the loser would only give 1,000 — but we’re thinking that would just look lame at this point.). Ryan Seacrest also jumped in on the 10,000 nets and made a Twitter call to Oprah and Diddy to do the same. Oprah, who just started using Twitter today, announced that she would be giving cash for $20,000 nets — something that works out to around $200K.
Should be interesting to see who else joins the fun — but with other celebrities like Hugh Jackman also using Twitter to give cash to charitable organizations, we may be witnessing the birth of a new (and powerful) cash-raising machine for Hollywood initiatives.