Looks like Disney’s effort to jump back into the documentary genre is paying off.
The company’s new division, Disneynature, launched its first feature film on Wednesday called EARTH and raked in more than $4 million at the box office. According to Variety, that’s enough for the largest opening-day gross ever for a documentary (excluding concert films). Even better, Disney did a clever marketing campaign by vowing to plant a single tree for every ticket sold to see the move opening weekend. At this rate, that’s a lot of green for both the pocket and planet.
Final weekend numbers will hit sometime Monday.
Categories: Film/TV.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
Pingback: Eco-Beat, 4/27 | EcoSilly
Pingback: Disneynature’s “OCEANS” Documentary Another Earth Day Cash Cow? « ecorazzi.com :: the latest in green gossip
Pingback: Disneynature’s “OCEANS” Documentary Another Earth Day Cash Cow? | Sustainability Times