by Michael dEstries
Categories: Causes, Film/TV.

With weekend box office numbers pouring in, we now have a fairly clear picture of just how many trees Disney may end up planting thanks to people flocking to see the movie EARTH. As you may recall, as part of launching the flick on Earth Day, the media giant pledged to plant a tree for every person that bought a ticket opening week. By our estimates, that may mean almost 2 million new trees.

The film did quite well for a nature documentary — raking in over $14 million (estimated $14,201,000) since Wednesday. Coupled with foreign takes,  it’s box office draw reaches an amazing worldwide gross of $94,120,799! We’re pretty sure, however, that the tree tie-in was for the domestic U.S. count. Either way, planting 2 million trees is no easy task and Disney has yet to explain fully what organization will help them achieve this goal. Stay tuned for official numbers and info…

[Note: Our "almost 2 million trees" estimate is based on the average price of a movie ticket in the United States of $7.18 from the National Association of Theatre Owners]

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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