Disney To Plant Almost 2 Million Trees Thanks To EARTH Opening Week?
Filed under: campaigns, film-tv, movies — Michael d'Estries @ 10:26 am
April 27th 2009
With weekend box office numbers pouring in, we now have a fairly clear picture of just how many trees Disney may end up planting thanks to people flocking to see the movie EARTH. As you may recall, as part of launching the flick on Earth Day, the media giant pledged to plant a tree for every person that bought a ticket opening week. By our estimates, that may mean almost 2 million new trees.
The film did quite well for a nature documentary — raking in over $14 million (estimated $14,201,000) since Wednesday. Coupled with foreign takes, it’s box office draw reaches an amazing worldwide gross of $94,120,799! We’re pretty sure, however, that the tree tie-in was for the domestic U.S. count. Either way, planting 2 million trees is no easy task and Disney has yet to explain fully what organization will help them achieve this goal. Stay tuned for official numbers and info…
[Note: Our "almost 2 million trees" estimate is based on the average price of a movie ticket in the United States of $7.18 from the National Association of Theatre Owners]
Disney also pledge to donate a tree for every Canadian who saw the film opening weekend as well so it was for all of North America however I dont know about Europe?