Monthly Archives: April 2009

Robert Redford, NBA, And NRDC Team Up For First-Ever NBA Green Week

by Michael dEstries

Robert Redford headlining PSAs for the first-ever NBA Green Week? What we figured might be another April Fools joke is actually the real deal — and ambitious at that. The

Read More

First Look: DiCaprio’s TAG Heuer Ads Benefiting Green Charities

by Michael dEstries

Leonardo DiCaprio’s new ad campaign with watchmaker TAG Heuer is set to hit magazine pages shortly worldwide — and we’ve got some first shots. As reported earlier, DiCaprio is replacing

Read More

Sundance Channel’s THE GREEN Gets A Slick, New Website

by Michael dEstries

In celebration of its third season premiering April 21st — featuring several new original series — the Sundance Channel has given THE GREEN a new, expanded web presence. The slick

Read More

Soleil Moon Frye’s The Little Seed Now On Amazon.com!

by Michael dEstries

Ok, enough with the April Fools jokes — this one is for real! When I first heard early news reports that Amazon.com had launched a new eco-friendly baby store called

Read More

The Green Quote: Ed Begley Jr. Really Sick Of Biking Everywhere

by Michael dEstries

“Promoting sustainability through biking has really backfired on me. I’m almost 60, my knees are shot, and my sense of balance is not like it used to be. Unfortunately, every

Read More

The Green Picture: People Already Camping Out For An Inconvenient Truth Sequel

by Michael dEstries

With the announcement last week of Al Gore’s new book Our Choice, the official sequel to the popular An Inconvenient Truth, people around the world are already queing up for

Read More

Tina Fey Making Plans For Aerial Wolf Hunt

by Michael dEstries

It’s getting harder and harder for Tina Fey to drop the spirit of Sarah Palin. The popular actress and former-SNL alum rode a wave of popularity last year with her

Read More