Gwyneth Paltrow and Jessica Alba have teamed up with Johnson’s No More Tears brand to help raise cash for the company’s clean water initiative. Through eBay, the pair will donate some baby-themed items to be auctioned off today through May 14th.
Paltrow’s “get your pre-baby body back” experience includes time with her personal trainer, Tracy Anderson — with one-on-one training, weekly phone consultations and Anderson’s workout DVD’s. For her part, Jessica Alba is donating some hand-me-downs from her daughter Honor Marie. Her auction includes a limited-edition Maclaren Juicy Couture Ryder Stroller, Hello Kitty rain gear, and a diaper bag, as well as an abundance of baby clothes.
All proceeds from the charity auction will go to provide innovative and sustainable water, sanitation and hygiene solutions – to ensure every baby makes it to his or her first birthday. Participating charities in the Clean Water Initiative, including the non-profit organization Water for People, were handpicked by Johnson’s.
It’s worth mentioning that while we commend Johnson & Johnson for their charitable efforts, we still disagree heavily with their continued testing of products on live animals. It’s one thing to bid on these auctions and help raise money for clean water, but until their actions with animals change, I definitely won’t be buying any of their products.
To check out more details on the auction, jump here.