Adrian Grenier To Launch Green Shopping Mobile App

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by Michael dEstries May 15, 2009
Categories: Internet
Tags: .

grenier_iphone

Adrian Grenier is expanding his green empire into the mobile world.

The Entourage star and host of Planet Green’s Alter-Eco series is planning on dropping a new eco-friendly app that will help consumers weigh products’ environmental and health impact. Called “Ecohero”, it’s being developed by the same Texas-based firm that created the popular shopping comparison app ShopSavvy. From the Forbes article,

Ecohero will also contain other functions, such as a carbon calculator and eco-encyclopedia. To encourage users to live environmentally, the app will record their (submitted) activity and suggest eco-friendly ways they can offset their activities. “We wanted to provide a social way to use the apps,” Muse says. On-screen, the app resembles a “utility belt” that rotates with the swipe of a finger. It will launch this fall with six “micro-applications.” The group plans to add more “tools” to the belt in the future, including “lite” versions of existing eco-friendly mobile apps.

For those not familiar with ShopSavvy, the app uses the mobile phone’s camera to take a snapshot of a product’s barcode. That information is then sent over the web and shoppers can find out where to get that particular item for a cheaper price. Grenier’s app plans to implement the same system — but you’ll be able to see just how green (or non-green) that particular brand of orange juice is. Sounds like a pretty cool addition to all the other wild programs out there.

If all goes well (sponsors are still be lined up), expect Ecohero to hit the iPhone and Android this coming August.


Categories: Internet
Tags: .

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • Jen Hamilton

    I love how the iphone screen says 4:20. Was that intentional??

  • MacGregor

    This is interesting, but difficult. How will it know about the packaging used, how will it prioritize the way you prioritize. I value local over organic. If something is organic and shipped from Argentina, I don’t want it. From my local farm and has a couple chemicals–I’d make that compromise instead. How about “eco” people who are animal rights (versus animal welfare)? Would bacon autimatically be out or will the app people take their personal view out of it because eco has nothing to do with animals? You could say all the bad air cows, pigs etc. create but I’ve seen numbers from 2.5 to 18% on those things–very difficult to get accurate numbers. What about a leather jacket versus a flammable petroleum-based garbage fake fur jacket? What about Target cheap versus local designer with ethics cool? What if Target is an advertiser? Lots of work to do…

  • VeggieTart

    MacGregor: Ford Motor Company has determined that leather uses far more fossil fuels and causes more pollution than fake leather. I wouldn’t be surprised if the same were true of fur.

  • http://www.KristensRaw.blogspot.com Kristen’s Raw

    I think that sounds like a great app. Like, MacGregor, I’ll be very curious to see all the details play out.

    I’m a brand new (proud) Mac owner (iMac to be specific) and I also have a BlackBerry. Since getting the iMac and playing with a friends iPhone (had to test out if typing was as easy on the iPhone as it is on my BB), I am stoked about switching over to the iPhone… and now having access to all these cool apps!!!!!

    Cheers,
    Kristen’s Raw

  • http://www.3rdwhale.com Ron

    sounds like a great project. the more green apps that leverage the power of the mobile platform the better.

    3rdwhale has 26,000 listings across 30 metro markets. currently in the iTunes app store, coming to blackberry and android soon.

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