by Michael dEstries
Categories: Fashion
Tags: .

edun

You know what Bono and his wife Ali Hewson need? More money!

Apparently, the two will be getting just that after LVMH (LVMH Moët Hennessy Louis Vuitton SA) announced yesterday an almost-50 percent minority stake in Edun — the eco-friendly and ethical fashion line started by the pair. “With LVMH, we can step up (Edun’s) development, giving greater stability to our suppliers and the local communities they support,” Bono said in LVMH’s statement.

And we agree. Besides padding the singer’s pockets with a bit more cash, this infusion will also help Edun expand it’s eco-friendly brand and do more to help third world countries. “We are proud to contribute to the operational development of Edun and to the improvement of living standards of local communities,” said LVMH Chief Executive Bernard Arnault.

More details on the deal available here.

via TheCut

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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