Hot on the heels of their successful tree planting tie-in with the film EARTH, Disney is today launching a new multiplatform environmental initiative that will help kids help the planet. Called “Friends for Change“, the year-long campaign will give kids practical ways to preserve the planet, track each participant’s collective impact and have the opportunity to vote on how $1 million in donations from Disney will be divided and invested in various environmental causes over the course of a year.
As expected, Disney Channel stars are coming out in force to promote the initiative. First up are two commercials from the Jonas Brothers and Miley Cyrus. Check them out below — or visit the official site here for more information!
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →

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