Hot on the heels of their successful tree planting tie-in with the film EARTH, Disney is today launching a new multiplatform environmental initiative that will help kids help the planet. Called “Friends for Change“, the year-long campaign will give kids practical ways to preserve the planet, track each participant’s collective impact and have the opportunity to vote on how $1 million in donations from Disney will be divided and invested in various environmental causes over the course of a year.
As expected, Disney Channel stars are coming out in force to promote the initiative. First up are two commercials from the Jonas Brothers and Miley Cyrus. Check them out below — or visit the official site here for more information!