The controversy surrounding the popular Nobu’s sushi restaurant chain (co-owned by Robert DeNiro) continues to grow. Last September, Greenpeace threw the opening shot after it discovered endangered bluefin tuna on the menu. Weeks later, Nobu answered the charges — not by removing the tuna — but by adding a moronic warnings to their menus that the fish people were about to eat was endangered. Not quite the action Greenpeace was looking for.

Now, in conjunction with the new documentary The End of The Line, celebrities are signing a petition to raise the heat on Nobu’s management and hopefully get the bluefin removed permanently. Elle Macpherson, Sienna Miller, Alicia Silverstone, Charlize Theron, Sting and Trudie Styler, Ted Danson, Woody Harrelson and Stephen Fry are among the 31 famous folks who have signed a petition vowing not to patronize Nobu London until it stops serving the near-extinct  tuna. From their statement:

“As customers and fans of Nobu we strongly feel that bluefin tuna must be completely removed from your menu due to its perilous position as an extremely endangered animal. Nobu is a restaurant we all love, a world leader in sushi with a fantastic reputation and enormous influence. If Nobu took a definitive stand on this issue it could make a critical difference.”

Nobu is not one to take celebrity criticism of its establishment lightly. The restaurant is a haven for the rich and famous — so such involvement from Hollywood in the matter will certainly make a difference. The only question is: Will they choose protecting a species of fish over tastebuds? Japanese chefs consider bluefin to be the tastiest of all tuna — hence it’s popularity in sushi restaurants. Having Nobu take the lead on dropping bluefin could potentially lead to others following its lead.

We’re just waiting for DeNiro to stop wussing out and do the right thing. That’s right, we’re talking to you.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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