This is kind of an odd story — but the gist of it is this: Jessica Alba hooked up with a shark conservationist last week, flew him to, of all places, Oklahoma City — and together the two of them plastered posters of sharks all around the city. Apparently, the posters didn’t even say anything — they just had a picture of a great white shark on them, leading anyone to wonder what the hell they were there for. (My guess would have been promos for Shark Week on Discovery Channel.)

It gets worse.

Apparently, caught up in the “craziness” of their stunt, Alba and Co inadvertently plastered over a United Way billboard. Ouch. A rep for the non-profit organization told TMZ.com that although the billboard was donated, they’ll probably have to pay out of their own pocket to replace it. Double ouch.

Now, we’re all for shark conservation, but this is one of the more odd examples of celebrity activism I can think of. I mean, what are we supposed to take away from these posters? Why not show a picture of a shark being killed or something and, at the very least, a website name at the bottom for more information? Meh — we’re sure their hearts were in the right place, but this certainly didn’t end up working out to the benefit of any organization — especially the United Way.

thelostogle.com via TMZ

Thanks, Erin!

Get Ecorazzi in your inbox, once a week:

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →