Ecorazzi

Back in December, Burger King took the wraps off of a new online viral campaign for their own meat-scented cologne called FLAME. The “body spray of seduction, with a hint of flame-broiled meat” was pretty nauseating virtually, but even more disturbing when it was revealed that BK actually was selling the stuff. As one reviewer noted, “It smells like a combination of Spencer’s Gifts, Hott Topix, and adolescent fear wrapped in a skunk’s colon.” Sounds about right.

Well, BK has now taken their campaign across the pond and have enlisted the help of Piers Morgan, host of Britain’s Got Talent and America’s Got Talent. From the Vegetarian Star,

Piers has donated his face (that’s a model’s body superimposed on his) to the scent that a Burger King spokesperson describes as a “very manly smell. “It’s well known that certain foods can increase your libido,” the BK spokesperson said. “Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.” Yeah, that really gets the veg ladies going, alright. Nothing like rotten flesh to get you in the mood.

Perhaps PETA should send Morgan some of the GORE cologne that they whipped up as a rebuttal to BK.