Whale Wars Makes Waves On Animal Planet With Strong Opening
The season debut on June 5th racked up 1.2 million viewers and put Animal Planet in first among all cable channels with men 25-54 from 9-10 p.m. From the article,
Whale Wars’ premiere had its highest increase in the M25-54 demo compared to last year’s averages, climbing 29% from and attracting 399,000 viewers. In the 18-49 demo, ratings increased 25% to 625,000, and the 1.2 million who tuned in from the P2+ demo marked a 24% jump. Compared to last year’s premiere episode, the show increased 73% among M25-54 and 45% in the 18-49 demo.
Looks like Animal Planet is doing a decent job roping in new viewers. More eyeballs means that season three is all but certain — much to the chagrin of the Japanese, who would probably rather not have their hunts on display in American homes. The question is, with the whaling fleet not meeting their quotas this year, will Japan deploy even more defense measures next year to counter a Sea Shepherd intervention?
For more on Whale Wars, check out the official site here.