by Michael dEstries
Categories: Transport
Tags: , .


There’s biking news coming out of London today — so, let’s roll.

Elle Macpherson is getting behind a new campaign to encourage the British public to get on their bikes and start pedaling. The model is being joined by Olympic champion cyclist Victoria Pendleton and television presenter Gethin Jones in getting the word out. Macpherson, 45, who lives in London’s Notting Hill, said: “There’s going to be this huge community, this surge of people riding their bikes and hopefully rediscovering a very simple pleasure. You don’t have to be an Olympic champion to cycle. Get out there and enjoy the environment and enjoy being with the family.”

Colin Firth’s Eco Store in Cheswick is getting a lot of attention lately because of the nearly $5K bamboo bike they’re selling. The organic, biodegradable bike is considered by many to be the “greenest” thing on two wheels. Of course, it definitely has a round-the-world footprint to offset. From the article,

“The frame of the Calfee, which will set you back at least £3,000, is made from stems hand-picked in the remote mountains of Taiwan’s Yushan national park, home to wildlife such as the Formosan black bear and rock monkey. The bamboo is shipped – not flown – to California, where stems are smoked and heat-treated to prevent splitting, and assembled into a frame, the pieces connected with lugs made of hemp fibre. They are then coated in a satin polyurethane sealant. The finished product is transported to Chiswick, where it is being sold in the Eco Age shop owned by actor Colin Firth, his Italian wife Livia Giuggioli, and her brother Nicola.”

The end result is a bike made from 60% sustainable materials. The people that harvest the bamboo for the frame are also involved in a social project “helping local people who come from disadvantaged backgrounds.” Five of the bikes have been sold in Britain so far. More info on the bike can be found here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • Stephanie

    That’s an amazing bike. I want it but why does it have to cost so much?! I can’t afford a 5K bike. I’m sure they can make less expensive bamboo bikes that we can all afford.

  • Nancy Pledger

    It seem that it would be kind of hard to get out there and start pedaling when the bike doesn’t seem to have any pedals!
    I’m an advertising photographer…… might want to call me for your next photo shoot. 25 year experance and never lost a pedal yet! ;)
    I love the contribution your making to the world.
    Love Colin’s work.
    Nancy Pledger

  • Bunnyv

    Doesn’t bamboo grow here? lol Seriously, from Taiwan? Oy vey…

    I do think that is an awesome idea and looks really cool.

  • VeggieTart

    how sustainable is that bamboo if you have to ship it almost all the way around the world?

  • Conscious Cow

    OK, not only is Colin Firth delicious, but he’s an eco-geek like us??? (Sigh!) This bamboo bike is the coolest thing ever! Of course, it’s not perfect – the whole travelling-across-the-world-to-source- materials-thing is a little excessive, BUT it’s a step in the right direction. Progress comes before perfection. I can’t wait to learn more about it, and tell my friends at Cambridge Bicycle in MA!

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