Che Guevara’s Granddaughter Goes Naked For Veggies

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by Michael dEstries June 18, 2009
Categories: Animals, Causes, Eats
Tags: .

Lydia Guevara

For the first time ever, PETA is readying a campaign to promote vegetarianism in South America. How fitting then that the woman they chose to front it is none other than the 24-year-old granddaughter of Cuban revolutionary leader Ernesto “Che” Guevara.

The animal rights group approached Lydia Guevara in recent months after finding out that she was vegetarian. In the ad, Guevara wears camouflage pants, a red beret, and bandoliers of baby carrots while standing with one fist on her hip and the other outstretched.

“It very much evokes the tag line of the ad, which is ‘Join the vegetarian revolution,’” PETA spokesman Michael McGraw told the AP. “It’s an homage of sorts to her late grandfather.”

The full print is expected to hit magazines and posters this coming October.

H/T Linton!


Categories: Animals, Causes, Eats
Tags: .

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://RawfoodsRetreat.com Erin Raw Foods

    Great story! She’s perfect for them. I love it!

    E

  • http://www.veganjapan.net herwin

    caramba, thats so great !

  • http://ameblo.jp/overdesign overdesign

    Oh, Wow!
    That’s more peaceful revolution!
    And Che’s blood takes over in the other way.

  • missy

    fyi, che was argentinean. couldn’t tell by the wording if you were clear on that :0)

  • http://columbusvegan.blogspot.com Tracy Warner

    This is getting stupid. Why does she have to be topless? Why do you have to be a partially nude woman now to get a vegetarian message across? It made sense with the anti-fur campaign, now it seems like we’re stripping for the sake of stripping. PETA can be so sexist and backwards. They should be embarrassed.

  • Kelsey

    A legacy of compassion! This is great – I’m excited to see the ad!

  • http://vocalminority.typepad.com EricTheRed_VocalMinority

    Oh, sure. Who cares that Abuelo tortured and murdered tons of human beings in cold blood. She’s a vegetarian!

    I have nothing against people being vegetarians, but you couldn’t pick a spokesmodel whose grandfather wasn’t a ruthless dictator thug? Oh wait, PETA wanted an “homage” to a ruthless dictator thug.

    What is wrong with you PETA activists? You are sick, freaking people, you know that?

  • Stephanie

    Hot! Go Lydia!

  • VeggieTart

    Dear Gaia, how tacky.

  • http://www.veganjapan.net herwin

    Tracey, take a good look, she isnt toples, its just your imagination going wild.

  • IceClass

    Completely hilarious!
    As if the commercial animal protest industry types hadn’t lost the plot enough.
    Che would be turning in his grave and he liked his steak rare!

  • http://jetaircrafts.blogspot.com Jet Aircraft

    Go Lydia

  • http://www.remyc.com RemyC

    Tracy Warner has a point… the nude in activism has reached saturation. It would be so much more effective if these organizations started sollicitating the participation of really talented (green) fashion photographers, and made amazing ground breaking images!!!

  • Lucero

    I hate PETA, I really do.
    She isn’t paying “homage” to her grandfather, they are making her be just like everyone else who exploits his face on T-shirts and merchandise. Had this been a known cause he fought for during his years, maybe it would be an homage. Good job PETA, I hope someone shuts you down soon..

  • http://www.easyvegan.info kelly g.

    I like Stephen Colbert’s take: che’s granddaughter poses nude for peta. at least she wasn’t wearing one of those che shirts.

  • Marian

    A legacy of compassion? The man personally executed scores of people and said (this is a verifiable quote) a revolutionary should be “a cold killing machine motivated by hate.”

  • Marwan

    What a shame!!, I wish Lydia could have done something better for human rights as our hero che did.

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