As mentioned earlier, model Elle Macpherson joined Olympic Gold Medalist Victoria Pendleton and TV presenter Gethin Jones on Tuesday in London to help launch Sky’s campaign to get people back on their bikes; through a summer of free “Skyride” cycling events. The 45-year-old said at the event, “There’s going to be this huge community, this surge of people riding their bikes and hopefully rediscovering a very simple pleasure. You don’t have to be an Olympic champion to cycle. Get out there and enjoy the environment and enjoy being with the family.”
More pics of Elle and Co. at the event below:
Categories: Causes, People, Transport
Tags: elle macpherson.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
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