Fiat has launched a new ad campaign in the UK — and while the scenario might be familiar, the occupants of the vehicles certainly are not.
The visuals depict animals like penguins, panda bears, and walruses at the receiving end of a crash test in various Fiat vehicles. Before you think the company has lost their minds, understand that this is all part of a running theme promoting the “reduced environmental impact” of their vehicles. It certainly catches your attention.
Check out all of the ads below. What do you think of Fiat’s new campaign?