Vegan Stars Alanis Morissette and Woody Harrelson Debut Eco Jeans
Filed under: fashion, green and famous — Michael Parrish DuDell @ 10:02 am
July 13th 2009
I’m a casual dude. In fact, in a perfect world I would wear jeans and a t-shirt everyday for the rest of my life. Luckily for me Alanis Morissette and Woody Harrelson are turning my blue jeans into green jeans.
The duo recently launched Reco Jeans — a line made with 50% recycled denim. The process for making these pants are pretty intricate. Here’s how it works:
First, they collect piles of excess fabric that would usually get dumped into the landfill. Then they take the fabric to a re-processing mill where it gets separated and broken down to be spun into yarn. Once separated properly, the fibers are ready to be spun into quality yarn and woven into strong fabric sheets. Finally, the dyeing is done with indigo to give the “blue jean” look.
Each box set includes a pair of eco-friendly recycled denim reco® jeans, reco® iPod case, and certificate of authenticity. Oh yeah, and there are only 300 pairs available!!
So how much are these groovy threads? Well that’s up to you! Until July 18th, the vegan pair are holding a dutch auction that will allow YOU to decide the price. Visit RecoJeans.com to bid on a pair and learn more about this fancy new product!
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Tagged: alanis morissette, woody harrelson
I wonder if the processing to recycle denim has a smaller footprint then simply making denim with new organic cotton?
that’s a good question…I would think the energy saved from harvesting might help…but I giess it depends on how far the scraps travelled before they were turned into cloth, and if there are any chemical processes that are needed to be done to make the cloth a uniform color before it is dyed?
totally true, but it has to be better than making all-new jeans the chemical way.