“Going green”, “global warming” and “sustainability” weren’t always household ideas and, in fact, just uttering them at certain points in time meant you were a certifiably loony treehugger (and they said it like it was a bad thing). It’s been a long road from Rachel Carson’s DDT-tinged tipping point to picking up an organic T at your local boxstore.  Robert Stone’s new documentary Earth Days aims to tell the story of that journey.

According to distributor, Zeitgeist Films, “Earth Days’ secret weapon is a one-two punch of personal testimony and rare archival media. The extraordinary stories of the era’s pioneers—among them Former Secretary of the Interior Stewart Udall; biologist/Population Bomb author Paul Ehrlich; Whole Earth Catalog founder Stewart Brand; Apollo Nine astronaut Rusty Schweickart; and renewable energy pioneer Hunter Lovins—are beautifully illustrated with an incredible array of footage from candy-colored Eisenhower-era tableaux to classic tear-jerking 1970s anti-litterbug PSAs.”

It was an Official Selection at Sundance this year and should be coming to a theater near you soon. Pop over to Zeitgeist Films for more details and stay tuned here as I plan to keep an eye on their post-production practices. Hopefully the marketing and distribution of this film won’t take a chunk out of the good work that these folks have done!