For those that regularly watch the hilarious HBO series Entourage, you know that real-life celebrities often make appearances in the fictional world of superstar Vincent Chase and his rat pack of friends. In keeping with that tradition both Matt Damon and LeBron James will star on the season finale this coming October — with the former getting the opportunity to pimp out his OneXOne charity. From the article,

In his cameo, the star does whatever it takes to get donations for his real-life charity.

“The joke is that Matt is very passionate about his charity — almost in a stalkerish kind of way,” Adrian Grenier, who plays movie star Vince, said. “Vince becomes intimated by his intensity. He ends up bullying Vince into giving much more than he should.”

Costar Emmanuelle Chriqui, who plays Sloan, added: “Matt gets Vince to make a massive donation. He’s like, ‘Bro – whip out your checkbook!’”

Apparently, it wasn’t difficult for producers to get Damon involved. “Matt came on the phone with me and wanted to do something that focused on his charity, One By One, which helps kids all over the world,” said Executive Producer Doug Ellin.

Sounds like a clever way to mix fiction with reality. Let’s hope the attention gives OneXOne a nice boost.

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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