Christina Aguilera was shooting a PSA for World Hunger Relief yesterday in New York, after she was nominated to be their new global spokesperson. She’ll be involved in the advertising aspects of their upcoming push to end international hunger. The PSAs should air in the fall and more information is available at Fromhungertohope.com.
We always like to see someone stepping out for a good cause and world hunger is a severe problem but it’s concerning to note that the media funding for this campaign has come from KFC, Pizza Hut and Taco Bell. All I can picture now is food dumps of battery hens and genetically modified chalupas. What do you think about fast food corps funding this work? Greenwashing or genuine good nature?