Hulu Encourages Users To Promote Charities With New Survey
Up far too early this morning, I was browsing the interweb for interesting things and hoping that perhaps some magical new episode of 30 Rock might have been posted on Hulu since I checked yesterday. No dice on the 30 Rock, but the website did offer me the chance to promote one of seven charities to 250 other users if I answered “no more than 24 questions” about their advertising. Intrigued by this, I clicked ahead and entered my zip code and age. Since I fudged my zip with my childhood one, and it turned out that they’d had their fill of California residents in their early/late twenties, I didn’t actually get to take the survey — but they still let me choose to promote either EarthShare, UNCF, Kiva, Americans for the Arts, DonorsChoose, Big Brothers Big Sisters or a seventh which I neglected to jot down (argh). It’s a nicer idea then offering a chance to win a football phone or something.
Unfortunately, these campaign ads might be eradicated if Hulu starts charging for its service, as it appears that these are only inserted into unsold ad space anyways. For the charities’ sakes I hope the ad space stays vacant, but I’d also still like free content so it’s a bit of a Catch-22. Maybe if we all take the advertising survey (in a wide enough demographic range!) then they’ll sell more ads and they won’t have to charge us? Probably not, so get your free episodes of The Philanthropist while it lasts.