Minnie Driver Joins P&G To "Save Wildlife"?
Apparently, “Conservationists at the International Bird Rescue Research Center and the Marine Mammal Center love Dawn® because it helps them save wildlife by safely, gently removing oil from animals’ delicate feathers and skin. Since rescuers discovered the benefits of Dawn over 30 years ago, they’ve used thousands of donated bottles of dish soap in oil spill cleanups.”
I was actually going to post about Dawn’s new ad campaign, which I saw yesterday, showing anonymous hands washing oil-soaked otters and penguins with Dawn washing liquid. They must have found the cutest animals on the PLANET, definitely babies, since against my better nature I kinda did want to buy some specially-marked Dawn to support the International Bird Rescue Research Center and Marine Mammal Center who will be splitting the proceeds from this campaign.
Dawn is also running an “Everyday Wildlife Champion” sweepstakes, the prizes of which include $3,000 which can be used toward a trip to California where you can meet animal rescuers at the International Bird Rescue Research Center or the Marine Mammal Center and $1,000 which can be used toward an annual membership to your local zoo, a subscription to their favorite nature magazine and wildlife books and DVDs. But entering the sweepstakes requires no environmental thought, it turns out, only the input of your contact details and your response to survey questions about how important the mildness of soap is to you and how often you workout.
At the end of the day, Dawn is a Procter & Gamble product. And despite the fact that they were recently awarded the “Presidential Green Chemistry Challenge Award for Designing Greener Chemicals”, we’re still not happy about animal-friendly stars plugging P&G products. In Driver’s corner, however, is her past commitment to the Marine Mammal Center as well as Oceana, Surfrider, and her work in a seal protection PSA for the Humane Society.
Does P&G really think that it can sell itself as “saving wildlife” when the world knows they test on animals?