
While plenty of commenters have made remarks indicating as much, it’s now been made official that Heather Mills is the new owner of UK-based Redwood Wholesale Foods. The company owns such meat-free brands as “Cheatin’”, “VegiDeli”, and “Cheezly”. Besides being plant-based, all of their munchies are also free from hydrogenated fats, eggs, GMOs, cholesterol, artificial colors and preservatives.
Anyways, speculation that VBites will now become a part of the Redwoods lineup appears to be spot on. That, or Mills will just use the company’s resources to distribute the restaurant-themed snacks and dinners via her website. It also appears that she’ll work to expand Redwood’s market. An email sent to the site QuarryGirl.com from company executives indicates as much:
I just wanted to bring you up to date on the latest Cheezly developments. Firstly, Redwood Foods was just purchased by Heather Mills who is a committed vegan and a very dedicated animal rights activist. The original management team is still in place at Redwood and Heather will be a great ambassador for us and veganism in general. Secondly, we expect soon to be offering a new and improved shredded version of Cheezly here in the States. Thirdly, we plan soon to lower our suggested retail price for Cheezly to $5.99 and maybe a little lower. Lastly, we hope that it won’t now be too long before we start marketing other Redwood manufactured items in the US.
So, good news! Those of you looking for even more choices for meat-free goods at the supermarket may soon see Redwood Farms out there. As for rampant UK speculation that Mills is attempting to challenge the late Linda McCartney’s meatless brand as revenge against her ex Paul McCartney, I think it’s time to hang it up. Mills is genuinely vested in her business venture and commitment to expanding vegan and vegetarian foods. Let’s just look for the good here and be happy that there are more foods out there pushing the movement forward.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
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