by Luke Warner
Categories: Print.

6a00d8341bfc7553ef0115714f729b970c-800wiUniversal Pictures and Illumination Entertainment have teamed up to bring Dr. Seuss’s environmental tale, The Lorax, to a big screen near you on Seuss’s birthday in 2012. The film will be animated (read: NOT starring Jim Carrey) and is slated to be written by the duo behind Horton Hears a Who.

According to Variety, Chris Meledandri, head of Illumination, feels (as many do) that the late Ted Geisel “was prescient in an uncanny way when he wrote the book and explored themes of greed and how that can lead to the destruction of the environment.”

If you’re unfamiliar with the story (for shame!) the story is told by a selfish entrepreneur who clear cuts the forest of all of its Truffala trees leaving no homes for the animals. It’s often referred to as a parable about industrialization, greed and obsolescence as embodied by the narrator, brilliantly named the “Once-ler”. There was also an animated version made in 1972.

It’ll be cool to see if Universal is able to make a broader environmental statment in their production and marketing instead of simply riding the “green” wave.

And remember…”You’re in charge of the last of the Truffula Seeds. And Truffula Trees are what everyone needs.”

  • ali

    this sounds wonderful – the original Lorax cartoon is a favourite of my kids and myself (of course the story book as well) so a new version would be great BUT i loath the idea of them messing with the story in any way. The story is perfect just as it is – it requires no tinkering or tampering with. the message is not only perfectly clear and already in a contemporary form, when my kids saw it at ages 4 and 5 they had no problem understanding its relevance.

  • Volatile Vegan

    Great – I can’t wait to see it!!! Love this book!!!!

  • CA

    Is this green or greed? It takes resources to make a movie. What’s wrong with the original 1972 animated version? Not hip enough? My environmentally-focused kids will want to see it because it is new. I am sure this is what the producers are banking on. Seriously – this is the greed that the book preaches against and you are glorifying it! Perhaps it is being made in a perfectly green manner and ALL profits are going to green causes.