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Dot Eco Domain Faces Competition From Dot Green

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The founding members of the effort to create the top-level domain “.eco” today released a “Green Paper” outlining their goals for the domain — and how they would like to see its creation benefit the environmental movement.

As we’ve heard before, the founders are pushing the domain mainly for the purpose of raising money for environmental initiatives. This rings true in the paper by stating a charter goal of more than 50% towards environmental orgs. Out the gate, The Alliance for Climate Protection, The Sierra Club and Surfrider Foundation are set to benefit immediately. We imagine that should this take off, others will be brought into the fold as well.

There’s also the interesting reveal that the group (backed by folks like Al Gore and Sir Roger Moore) is facing competition from others interested in developing the .ECO and even .GREEN top-level domains.

I couldn’t find anything on another .ECO player — but the .GREEN domain has been in development now for almost three years. And guess what? The group pushing it is completely non-profit. So instead of just over 50% going to environmental initiatives, 100% will be “directed by a scientific advisory committee to projects and organizations aimed at sustainability in all regions of the world.” Granted, there is a much smaller group behind .GREEN — so .ECO has the upperhand in marketing and support.

Obviously, this fight is like Rocky Balboa (.GREEN) going up against Apollo Creed (.ECO posse). We expect the dust to settle sometime early next year — but till then, expect the campaigning to continue between these groups. We like a good underdog story.

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