Dot Eco Domain Faces Competition From Dot Green

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by Michael dEstries July 30, 2009
Categories: Internet.

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The founding members of the effort to create the top-level domain “.eco” today released a “Green Paper” outlining their goals for the domain — and how they would like to see its creation benefit the environmental movement.

As we’ve heard before, the founders are pushing the domain mainly for the purpose of raising money for environmental initiatives. This rings true in the paper by stating a charter goal of more than 50% towards environmental orgs. Out the gate, The Alliance for Climate Protection, The Sierra Club and Surfrider Foundation are set to benefit immediately. We imagine that should this take off, others will be brought into the fold as well.

There’s also the interesting reveal that the group (backed by folks like Al Gore and Sir Roger Moore) is facing competition from others interested in developing the .ECO and even .GREEN top-level domains.

I couldn’t find anything on another .ECO player — but the .GREEN domain has been in development now for almost three years. And guess what? The group pushing it is completely non-profit. So instead of just over 50% going to environmental initiatives, 100% will be “directed by a scientific advisory committee to projects and organizations aimed at sustainability in all regions of the world.” Granted, there is a much smaller group behind .GREEN — so .ECO has the upperhand in marketing and support.

Obviously, this fight is like Rocky Balboa (.GREEN) going up against Apollo Creed (.ECO posse). We expect the dust to settle sometime early next year — but till then, expect the campaigning to continue between these groups. We like a good underdog story.


Categories: Internet.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.doteco.info Anastasia

    Hi Ecorazzi,

    The other .eco you refer to is being proposed by Big Room Inc. We are collaborating with a wide range of organizations including WWF International, Verite, David Suzuki Foundation, ISEAL Alliance, Affilias, the Meridian Institute, and Terrachoice.

    We plan on using .eco not only as a way to generate donations for non-profits (which we do also, at 25% of revenues: higher than 50% of profits!), but perhaps more significantly – by requiring domain owners to disclose information on their environmental and social performance. This is “green with proof” and could be huge.

    We are consulting widely on how .eco should be governed, and invite participation in that discussion!
    Find us at http://www.doteco.info

    Anastasia

  • Pingback: Gorbachev’s Green Cross Org Backs Competiting Dot Eco Effort // ecorazzi.com :: the latest in green gossip

  • Abbey

    “We plan on using .eco not only as a way to generate donations for non-profits (which we do also, at 25% of revenues: higher than 50% of profits!)”

    Anastasia, 25% of revenues is not necessarily greater than 50% of profits.

    You mention your affiliation with Terrachoice. They seem to have explicitly endorsed your bid. Have the others on your list? Whenever I read something about Big Room’s “partners”, I see terms like “engaged with”, “collaborating with”, as opposed to more concrete terms like “endorsed”. Your site says that your “stakeholder partners” will be “invited to endorse” your bid at a later date. Does that mean they have not already endorsed your bid?

  • Candice

    Ecorazzi is playing the typical cheeky card by claiming “I couldn’t find anything on another .ECO player”. A simple Google search will tell you.

    Or simply, no research went into this article before considering publication?

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