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Gorbachev's Green Cross Org Backs Competing Dot Eco Effort

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It looks like battle lines are being drawn over the future of the dot eco domain.

As you may have heard, there are two separate groups fighting to host the .ECO top-level domain. ICANN (Internet Corporation for Assigned Names and Numbers), which oversees new applicants for domain extensions, has yet to decide if .ECO will even exist, much less who gets to control it — but that hasn’t stopped rallying efforts from both sides to win support for the cause.

The latest salvo comes from Mikhail Gorbachev’s Green Cross International (which includes Global Green USA) and their backing of the Vancouver, Canada-based Big Room Inc’s dot eco push. Unlike the American group supported by Al Gore and the Sierra Club’s Carl Pope, Big Room plans on giving 25% of generated revenues to green organizations — a much higher share (edit: depends on the business margins) than the “over 50% of profits” proposed by Dot Eco, LLC. In addition, they would also make applicants of the domain disclose “environmental and social performance” in order to receive the extension — something that might make a bit more sense than the “community policing” angle offered by Gore’s group.

Needless to say, having two groups fighting over the .ECO rights is confusing. I’ve already seen instances in the media of authors tripping up and combining info from both camps. And let’s not forget the .GREEN extension being pushed by another group mentioned last week.

What do you think of the different groups? Have one you would like to see come out on top?

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