Heather Mills To Launch New Recycled Clothing Line “Be@1″

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by Michael dEstries August 10, 2009
Categories: Fashion
Tags: , .

beatone

Heather Mills is a very busy woman. Not only is the celebrity activist busy with a new vegan cafe and frozen foods range — but she’s also getting ready to reveal a new eco-couture enterprise.

Dropping hints for us to follow and piece together, Mills will launch Be@1 this coming August 27th at the Highlands Hollywood in association with the charity event Celebrity Catwalk. The collection will restyle and recycle charity shop clothing — with one benefit, as Mills tweeted, being less waste thrown into the landfill.

At the end of July, the UK Evening Standard published a photo of Mills posing in one of the collection’s new outfits; sans price (but available upon request). We’ve no doubt that these will probably be expensive — especially since charity clothing tends to be a one-of-a-kind affair; unless they’re going with surplus swag. We also expect the entire line to be vegan-friendly — which will probably stir up the UK media to insinuate that Mills is somehow looking to steal Stella McCartney’s thunder.

Check out the splash page for Be@1 here. We’ll update with photos of Mills’ new line when it hits later this month.


Categories: Fashion
Tags: , .

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →

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  • http://blog.miamivegan.info Inga Ambrosia

    Wonderful! I love Ecorazzi … :)

  • Marie

    How can cutting up charity shop clothing be any better than just wearing the item and wearing it? I have already seen some of the clothes she made for this and they look like what they are – a lot of different clothes sewn together. Doubt any designer anywhere has to worry. Bigger question is why does she want to do everything the McCartney family does?
    She was not even vegetarian before meeting Paul, she never ever could be accused of dressing well or desinging clothing. What’s next? A CD of her greatest hits or photography book? Plus – She still has not donated the 85% of her divorce settlement to charity like she said in nearly every rant before she actually received it. Lied again Heather?

  • Barbara

    I really think all of her efforts from the very beginning (greed aside) stem from a deep sense of insecurity. She has to prove, by creating publicity anyway she can, that she is a “star”. Delusions of grandeur.

  • VeggieTart

    I just hope there are clothes for those of us who are plus-sized.

  • Allyson

    How does recycling DESIGNER clothing help with reducing landfill? Are there really that many designer clothes being tossed in the garbage? More likely they wind up in resale shops, consignment shops and ebay. Maybe even donating to real charities to sell and raise funds. And let’s face it: those garments, be they sold by Heather or to the above locations, are going to wind up too worn to be used and will have to go somewhere for their final resting place. I would think re-selling designer goods under her brand would be illegal, anyway.

  • pam

    Can’t wait for all the designers of the ‘real’ clothing to take notice of this crazy idea. If she wants to do something noteworthy just go to the back lot of one of the department stores and recycle all that clothing to goodwill. This woman is a serious nutcase and will do anything for publicity. Once again she is stealing others ideas and attempting to make them her own. And as someone pointed out, one of a kind designer clothing is not going to make a dent in any landfill. What a stupid idea.

  • Marie

    How is cutting up clothing saving anything? Why not leave the clothes as they are and use them?
    She was at a polo match on LI recently. How on earth does that fit in with her vegan ramblings? Polo horses are treated like an asset or investment – not the way a horse should be treated. They go from a stable to a plane to a polo match over and over. She is a fraud.

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  • Renee

    a better idea for gently used clothes is to give them to people who need them. Good clothes for interviews, for their jobs, school. etc. They would go directly to where there is a need. Heather doesn’t need to be the middleman for this. Anyone out there, who has clothes they don’t need, donate them directly. I’m really surprised at her lack of charity in this respect. Or maybe I shouldn’t be surprised.

  • joanna

    Clothes given to charity shops are already being recycled by the act of giving. People give clothing to these shops so others can benefit from them. People who can’t afford dept. stores, have a place to purchase what they need. Who is she serving by buying out these shops and creating one of a kind recycled clothes. In their orginal form, they are recycled and going to people who need them. Frankly, I feel this is a somewhat selfish idea. Not really surprised.

  • Ellie

    I`m honestly baffled by this – where is she sourcing the material from? If it`s charity shops then none of the clothes would have ended up in landfill and she is not only taking money away from charities but turning but taking clothes away from people who use charity shops. Surely all of the clothes are one-offs…unless she is not being entirely honest about how “recycled” they are.Alot of charity shops already have designers working with them to update items. Frankly, this collection is so hideous that it is contributing to landfill, not taking away from it.
    I would agree that this has nore to do with Heather`s need to prove herself than with her compassion (I think she has a heart of stone, actually).

  • Lynsey

    I don’t see what everyone has against this – all forms of recycling are good. She’s a designer and makes clothes for a living – using old clothes is better than using new clothes which require bleaching and other chemical/mechanical processes to make.

    Cheer up and stop being so jealous because she’s successful!

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