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Dot Eco LLC Slams Big Room In Opening Shots For .ECO Domain

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The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi


If the war of words already happening in comments on blogs across the web wasn’t indicative of rising tensions in the .ECO domain race, this public declaration makes it quite clear.

This afternoon, Dot Eco LLC — the company supported by Al Gore, Sierra Club’s Carl Pope, and other environmental orgs — released a document directly challenging their competition, Big Room, and explaining why their business model is ineffective and their leadership weak. “We wrote this paper to because we needed to set the record straight,” the document says. “Although we may ruffle some feathers, the stakes are too high for drawing- room niceties, particularly when Big Room has dropped all pretense of fair play.”

Dot Eco LLC goes on to lay out some pretty blunt information — including a fascinating behind-the-scenes look at how ICANN will choose between the two groups — and what they suspect is a conflict of interest with one of Big Room’s co-founders. “We are concerned that Big Room may have benefited from inside knowledge of ICANN,” one section states. “We know further that Jacob Malthouse was an employee of ICANN until September of 2007, and that he has been working on his .ECO since 2007.”

For the first time, it’s also revealed that Dot Eco LLC expects to register some one million .ECO domains by year 2 and some 4 million by year 5. The strong endorsement of Al Gore and the Sierra Club, among others, is the expected drive behind these numbers. “This is ambitious, but potentially doable,” they add. “On the same basis Big Room would register 250k and 1 million.” Even if Big Room does achieve the same number of registrations, Dot Eco, LLC expects their higher operating costs will result in less money for environmental organizations.

Obviously, tensions are high here — and we encourage you to examine Dot Eco LLC’s newly released doc to come to your own conclusions. We have no doubt that Big Room will be firing right back and will update as more insight into these two companies — and their goal to secure .ECO — becomes available.

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