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Disney Tweens Go Green With "Send It On" Eco Pop Song

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It was hard for me to write that title without rolling my eyes at least a little bit.

Miley Cyrus, Selena Gomez, Demi Lovato and the Jonas Brothers recently teamed up to record Send It On — an eco pop song that is part of Disney’s “Friends for Change: Project Green” initiative.

The Project Green campaign encourages kids to think about the planet and take action to help lower their carbon footprint. So far more than 350,000 kids have taken the green pledge to recycle, reuse, unplug, bicycle etc.

100% of the proceeds from iTunes’ sales (it’s currently number 5 on the iTunes chart) will benefit environmental causes through its Worldwide Conservation Fund.

While I’m jazzed as hell to see young hollywood getting involved with the green scene, it all just seems so damn precious! Watch the video below and tell us what YOU think? Effective activism or just another greenwashing stunt? Chime in and share your thoughts!

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