Attention overweight people everywhere: PETA would like you to know that it considers you to be a “whale”.
The animal rights organization is promoting vegetarian diets to overweight Americans (an estimated 64% of the population) by insulting them. I’m not sure that’s the best angle — but clearly, PETA is never shy about shooting straight from the, ahem, gut. Unfortunately, there are people out there facing obesity everyday — and not just because their diet is at fault. One woman wrote a dieting website to complain saying,
“My family was visiting, and I was planning on taking them to the beach to enjoy the beautiful day when i saw a billboard that made me want to cry. It says “Save the Whales,” with a picture of an overweight woman in the foreground.”
“We all sat there and stared at it for a minute and everyone in the car was silent. No one wanted to mention my weight. I laughed it off as usual, but it really had made me so embarrassed, so self conscious and so ashamed about my weight that I dropped off my family at the oceanfront and left to go home, making the excuse that I wasn’t feeling well.”
Following PETA’s logic, Deceiver put together a list of vegetarian/vegan foods that would definitely not contribute to a more slimmer you.
In my opinion, there are much better ways of helping people change their diets for the better without blatantly insulting them. This ad campaign just looks like another cruel taunt. Thoughts?