
Rock legend Chrissie Hynde, a passionate vegan and animal rights activist, is hooking up with PETA to launch a new campaign against McDonald’s. Using the fast food chain’s popular “i’m lovin’ it” slogan — Hynde’s has created a new parody ad unsurprisingly titled “i’m hatin’ it”.
“McDonald’s means McCruelty as far as I’m concerned,” said Hynde. The rock star is also using her stage as a platform to urge a McDonald’s boycott and will toss “i’m hatin’ it” shirts to her audience. PETA expects the new ad campaign to start hitting billboards around the U.S. shortly.
For more info on Hynde’s planned protest, jump here.
About Michael dEstries
Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.View all posts by Michael dEstries →
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