by Michael dEstries
Categories: Animals, Causes
Tags: .

Rock legend Chrissie Hynde, a passionate vegan and animal rights activist, is hooking up with PETA to launch a new campaign against McDonald’s. Using the fast food chain’s popular “i’m lovin’ it” slogan — Hynde’s has created a new parody ad unsurprisingly titled “i’m hatin’ it”.

“McDonald’s means McCruelty as far as I’m concerned,” said Hynde. The rock star is also using her stage as a platform to urge a McDonald’s boycott and will toss “i’m hatin’ it” shirts to her audience. PETA expects the new ad campaign to start hitting billboards around the U.S. shortly.

For more info on Hynde’s planned protest, jump here.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • Rebekah

    I’m lovin’ it! I can’t stand McDonald’s, not just because their food sucks, but because of all that they stand for. Go Chrissie!

  • Mary Baker

    If Chryssie Hynde has any respect for HUMAN females, she will turn her back on PETA and find some other animal rights organization to support.

    • Paige

      I’m sure you’ve heard PETA is a terrorist organization. What you DON’T understand is that just saying “please stop” won’t change a thing. Taking serious action is what changes things. You’re saying someone who has killed THOUSANDS of animals deserves to live. I on the other hand think it’s unfair. Just look at the video. Think.