Rock legend Chrissie Hynde, a passionate vegan and animal rights activist, is hooking up with PETA to launch a new campaign against McDonald’s. Using the fast food chain’s popular “i’m lovin’ it” slogan — Hynde’s has created a new parody ad unsurprisingly titled “i’m hatin’ it”.
“McDonald’s means McCruelty as far as I’m concerned,” said Hynde. The rock star is also using her stage as a platform to urge a McDonald’s boycott and will toss “i’m hatin’ it” shirts to her audience. PETA expects the new ad campaign to start hitting billboards around the U.S. shortly.
For more info on Hynde’s planned protest, jump here.