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Unlikely Eco-Warrior 'Big River Man' Gets Green Distribution

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1903_mediumSlovenian swimmer Martin Strel probably won’t be gracing the cover of Men’s Fitness anytime soon. He may not be suitable for the cover of Outside. But he’d probably be happiest on the cover of Food & Wine.

On a mission with his English speaking son, Borut, (um, no comment) and doc director John Maringouin, the larger-than-life Strel set out to swim the Amazon, facing obstacles including carnivorous fish, rapids and toxic water pollution. Big River Man is a character study with humor and lots of adventure which sets out to draw attention to environmental issues facing the world’s waterways. An unlikely eco-warrior, Strel has swum some of the world’s largest rivers including the Mississippi, the Danube and the Yangtze.

Below is the NSFV (Not Suitable For Veg*ans!) trailer released by the UK’s Revolver Films.

According to the film’s website they’re making some super green distribution efforts too:

“The movie has been mastered by Dolby in the USA and then transmitted directly to Dolby’s UK center. From there, Dolby’s UK mastering facility produced the Digital Cinema Package and then transmite this by satellite to digital cinemas around the UK–eliminating air freight and couriers used to transport 35mm film and hard drives containing digital prints.”

A release is planned for the UK in September and then internationally. Trade papers are thinking it might do better on TV in US so keep an eye out on the Sundance Channel, it was an award winner at the fest this year!

Photo: AmazonSwim.com

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